Readership

Distribution Summary

35,000 copies distributed

In Good Health— Buffalo’s Healthcare Newspaper has nine drivers who work under contract to distribute copies of the paper to most areas in the Buffalo-Niagara area. In addition, we contract two third-party distributors — The Buffalo News and North Start Distribution — who place the papers several times a week in over 60 locations, including all TOPS Friendly Markets, major hospitals, libraries, diners and other high traffic locations.

Summary of Distribution

Hand-distributed: 32,550 copies

Mailed: 2,450 copies

By Region — Percentage of the Total Circulation

Erie County: 80%
Niagara County: 15%
Surrounding area: 3 %

Distribution by Category — Percentage of the Total Circulation

Doctors Office: 25%
Medical facilities: 13%
Senior-related facilities: 13
Grocery stores / pharmacies: 20%
Fitness clubs, YMCA, restaurant, diners: 10%
Libraries: 4%
Hospitals: 15%

By Locations

  • 40 Tops Friendly Markets – 8,000 papers distributed
  • Buffalo Downtown (including hospital corridor) – 6,350 papers
  • Buffalo Downtown East – Sloan – 2,500 papers
  • Buffalo North (includes N. Tonawanda, Tonawanda, Kenmore) – 5,500 papers
  • Amherst (includes Amherst, East Amherst, Williamsville) – 3,800 papers
  • Cheektowaga, Depew, Lancaster) – 1,700 papers
  • South (West Seneca, Lackawanna, Hamburg, Orchard Park) – 3,200 papers
  • North (Lockport, Niagara Falls) – 1,500 papers