Julie. R Snyder, senior vice president, chief marketing and communications officer for BlueCross BlueShield of Western New York, has been recognized as one of the Top Women in Public Relations by PRNEWS as a 2019 honoree.
Recognized for representing one of the most trusted brands in health care — BlueCross BlueShield of Western New York — Snyder’s award recognizes how she dedicates her time and talents to make the biggest impact for her company, her colleagues and her community.
PRNEWS serves the communications industry at all levels, including corporations, agencies and nonprofits. It annually selects and honors highly influential women who have made advances for their organizations in crisis management, brand reputation, content creation and more.
Among many other accomplishments throughout her career are leading a best-in-class corporate giving program, including developing and launching BlueCross BlueShield’s Blue Fund, a health focused grant program; launching the region’s first health care thought leadership podcast; developing award- winning partnerships with the National Safety Council and Canalside Buffalo; and most recently co-founding BlueCross BlueShield’s Women’s Leadership Circle, a proactive approach to bring forward development opportunities for women at all levels of the Buffalo-based health plan. Snyder is a member of the company’s executive leadership team and also serves as chief of staff to BlueCross BlueShield of Western New York’s President and CEO David W. Anderson.
A marketing and communications executive with nearly two decades of experience in the health care industry, Snyder is also actively involved as a board member for the Buffalo Olmsted Parks Conservancy; Buffalo Therapeutic Riding Center; and Medaille College. Snyder has been a Junior League of Buffalo member for more than 30 years, receiving the league’s Susan Reid Green Russell Award in 2016 for leadership and organizational skills as well as commitment and involvement in the community.
Snyder earned a bachelor’s degree in public communication from American University in Washington, D.C.
Snyder previously served as executive director for the Sisters Hospital Foundation and as director of communications for the Buffalo Niagara Partnership.
Photo: Julie R. Snyder