BlueCross BlueShield’s Discount Program Goes Digital

Relaunches as ‘Blue Discounts’ featuring over 100 offers

BlueCross BlueShield of Western New York’s signature member discount program is going digital, relaunching as Blue Discounts, featuring over 100 local and national offers.

Blue Discounts is a free, value-added benefit, offered exclusively to the health plan’s commercial members to encourage healthy living and activity. It was developed in collaboration with local customer loyalty tech company, Loupe.

The program is an evolution of the health plan’s signature Blue Box, which engaged members over 30,000 times at various locations throughout Western New York in 2015. The transition from physical card decks to a convenient, mobile-friendly website emerged from member feedback.

“By introducing a digitally-friendly program, our members have easy access to discounts that encourage healthy living,” said David Busch, senior vice president, chief sales officer, BlueCross BlueShield of Western New York. “Blue Discounts not only delivers value to our members, but also supports our region’s health and economic vitality.”

BlueCross BlueShield members can view over 100 healthy offers on a mobile-friendly website and simply show their member ID card at participating locations – with no limit on usage.

Highlights of the program include offers at the region’s most popular restaurants, businesses, sports teams and cultural attractions including Anderson’s, the Buffalo Zoo and Canalside.

A complete list of over 100 local and national offers can be found at Offers will also be displayed through signage at participating merchants and venues.

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