Buffalo Prenatal-Perinatal Network (BPPN), announced in October that it has completed a major rebranding initiative with the support of The Martin Group.
BPPN’s new logo and brand reflects the expanded work of the agency to support women, fathers, and families.
BPPN was incorporated in 1987 because of a concern from New York state about the high infant mortality and low birth-weight infants across the state. BPPN began with two programs, Healthy Families New York and the Community Health Worker Program, which are still in existence today. These free, home-based programs support clients with accessing health insurance, a health provider, safe housing, support groups, access to food, baby supplies, and more.
The newest addition to the agency’s offerings is the Buffalo Fatherhood Initiative (BFI). BFI empowers healthy father and male involvement for children and families while providing tools and resources to a better future for our children and our community – one father at a time. The updated logo now includes an image of a father to incorporate this program.
“Buffalo Prenatal-Perinatal Network provides free home-based services. We follow them from prenatal to the postpartum period in the home and our new brand now reflects the full services we offer,” said LuAnne Brown, CEO of BPPN. “Our staff are from the communities they serve. More than 17% are former program participants and they are keenly aware of all the resources that they can refer their clients to. We are excited to launch this new look and continue to support mothers, fathers, and families in our community.”
Visit bppn.org or call the BPPN office at 716084-6711 to learn more about BPPN and its programs.