Grasta’s Beauty and Wig Studio

Store carries the largest collection of wigs in Western New York. It serves cancer patients and those with hair loss

Q: When and why did you open Grastas Beauty and Wig Studio?

A: From 1942 to 1984 my mother Lucille K. Russo owned the LuRue’s Beauty Shop in Rochester. At the age of 14 I was helping my mom. I strived and managed to open my own business in 1973 in another Rochester neighborhood. I worked very hard and walked many blocks and handed papers at everyone’s door telling them about Grasta’s Beauty & Wig Studio. I followed up with many phone calls and invites until I was able to generate a new and loyal clientele. There is much pride between my mother and I in our accomplishments in the field of cosmetology. I was mentored by her and the daughter of a wig supplier. After 13 years I opened a second location in 1985 at 409 Parma Center Road and closed the first one in 2017. I’ve also been able to help many people who are shut-ins or cancer patients. When a client walks out of

Grasta’s Beauty and Wig Studio they will be proud to be wearing a Grasta wig, and no one will ever notice they are wearing a wig!

Q: Do you serve a specific clientele?

A: We serve any and all clientele. Whether you’re experiencing hair loss or you’re a cancer patient or someone had a tragic accident — everyone deserves the respect and confidential treatment that only a private appointment can accomplish. The wig shop is open by individual appointment only to ensure a personalized experience every time.

Q: What are your specialties?

A: We have the largest collection of wigs in Western New York. From human hair to synthetics and blends — and don’t forget accessories. We specialize in wig and hairpieces. There’s a wide variety of custom wigs to choose from, including my own line, European wigs, and Remy

wigs. Everything is done on a one- on-one basis. No walk-ins allowed to ensure privacy and making clients feel beautiful inside and out.

Q: Would health insurance cover any of the costs associated with the wigs or hairpieces?

A: Yes, we do accept insurance. Contact your insurance company to see if and how much would be covered, and if prior approval is required.

Q: How long does it take for a custom wig to be made?

A: Usually it takes approximately eight to10 weeks. However, we can do a rush order, if needed, and have the wig as soon as six to eight weeks with additional charge.

Q: What is your return policy?

A: Once the wig is purchased and you walk out the door there are no retuns. Unfortunately, all sales are final.

Q: Is there any financial assistance for veterans?

A: Yes! Ask me about this. You pay first and the form I supply to you gets turned in to Champ VA Benefits for a one-time reimbursement for retirees and spouse.

For more information Email:

409 Parma Center Rd, Hilton • 585-392-7823 • • Monday thru Friday by appointment only. No walk-ins!

Photo: Sharon Grasta: “I do this with my whole heart and soul. I just love this work and it is my life. It’s my calling.”